Intro
Lately my interests have gravitated toward web services and marking up listing information to xml. However, another inefficiency within the Real Estate Industry is how listing information is distributed to web endpoints. Within HTML, Word, or an Excel spreadsheet, I cringe at the ways listing information is being sent from an end user to service provider or service provider to service provider. Remember I’m talking old school here, average age is in the 50′s and climbing.
So with that stomach churning thought in 3d motion, I thought to myself wouldn’t it be great to have a minimalistic shortlist of elements to markup a listing for Grandma, a tween, or anyone else in need of a simple service like this. In the past, I’ve used Dublin Core, a specification of 15 meta tags for semantically describing documents. Thinking to myself, “LOM Core must be very simple like Dublin Core because simple always wins on the net.”
Without hesitation, I proceeded to diagram (see above) a list of essential words or elements which would describe a lowest common denominator real estate listing. I came up with the following at first, in no particular order (well alphabetical):
LOM Core 25 Elements
- address
- agent
- beds
- baths
- city
- contact
- country
- description
- email
- firstname
- lastname
- listing
- location
- organization
- owner
- phonenumber
- postalcode
- price
- size
- state
- status
- style
- squarefeet
- squaremeters
- type
I stopped at 25 to keep it as simple as possible. Obviously, I could have kept going but simple would have easily morphed into complex.
Use Cases
Since we now have our shortlist of elements, we need a business purpose or use case. I came up with five, initially, but of course we are not limited to only these.
1. For Sale By Owner Lisiting
<?xml version="1.0" encoding="UTF-8"?>
<listing>
<type>residential</type>
<style>Single Family</style>
<beds>3</beds>
<baths>2</baths>
<size>
<squarefeet>2000</squarefeet>
</size>
<location>
<address>1234 My Street</address>
<city>Orlando</city>
<state>FL</state>
<postalcode>32801</postalcode>
<country>US</country>
</location>
<description>Modern and functional.</description>
<status>active</status>
<price>$150,000</price>
<contact>
<owner>
<firstname>John</firstname>
<lastname>Smith</lastname>
<phonenumber>555-3333</phonenumber>
<email>jsmith@john.smith.name</email>
</owner>
</contact>
</listing>
2. Residential Agent Listing
<?xml version="1.0" encoding="UTF-8">
<listing>
<type>residential</type>
<style>Single Family</style>
<beds>4</beds>
<baths>2</baths>
<size>
<squarefeet>3000</squarefeet>
</size>
<location>
<address>5678 Your Street</address>
<city>Orlando</city>
<state>FL</state>
<postalcode>32801</postalcode>
<country>US</country>
</location>
<description>Family size.</description>
<status>active</status>
<price>190,500</price>
<contact>
<agent>
<firstname>Jane</firstname>
<lastname>Doe</lastname>
<phonenumber>555-5555</phonenumber>
<email>jdoe@jane.doe.name</email>
<organization>Jane Doe Realty</organization>
</agent>
</contact>
</listing>
3. Commercial Owner Listing
<?xml version="1.0" encoding="UTF-8"?>
<listing>
<type>commercial</type>
<style>office</style>
<size>
<squarefeet>3000</squarefeet>
</size>
<location>
<address>1010 Biz Way Suite 200</address>
<city>Orlando</city>
<state>FL</state>
<postalcode>32801</postalcode>
<country>US</country>
</location>
<description>Build to suit office space.</description>
<status>active</status>
<price>$100/sqft</price>
<contact>
<owner>
<firstname>Bob</firstname>
<lastname>Johnson</lastname>
<phonenumber>555-9999</phonenumber>
<email>bjohnson@bob.johnson.name</email>
</owner>
</contact>
</listing>
4. Commercial Agent Listing
<?xml version="1.0" encoding="UTF-8"?>
<listing>
<type>commercial</type>
<style>office</style>
<size>
<squarefeet>4000</squarefeet>
</size>
<location>
<address>2020 Easy Street Suite 300</address>
<city>Orlando</city>
<state>FL</state>
<postalcode>32801</postalcode>
<country>US</country>
</location>
<description>Plenty of space for cubicles. Build to suit.</description>
<status>active</status>
<price>$200/sqft</price>
<contact>
<agent>
<firstname>Jen</firstname>
<lastname>Wright</lastname>
<phonenumber>555-7777</phonenumber>
<email>jwright@jen.wright.name</email>
<organization>Wright Realty</organization>
</agent>
</contact>
</listing>
5. International Listing
<?xml version="1.0" encoding="UTF-8"?>
<listing>
<type>commercial</type>
<style>bank</style>
<size>
<squaremeters>1000</squaremeters>
</size>
<location>
<address>7 Picardy Place</address>
<city>Edinburgh</city>
<postalcode>EH1 3JT</postalcode>
<country>Scotland</country>
</location>
<description>Former bank branch, build to suit</description>
<status>active</status>
<price>300EUR/sqmt</price>
<contact>
<agent>
<firstname>Will</firstname>
<lastname>Jones</lastname>
<phonenumber>0131 5554343</phonenumber>
<email>wjones@will.jones.name</email>
<organization>Jones Realty</organization>
</agent>
</contact>
</listing>
Summary
In sum, LOM Core is a simplified shortlist of 25 core real estate elements allowing anyone to markup a residential or commercial listing. The examples above are soley for exercise purposes, but as you can see LOM can adapt to different types of listings quite effortlessly. The next step is to solidify schemas (DTD, XML Schema, RelaxNG) for validating followed by creating a web-based tool using a form for users to enter in their listing elements to create a LOM Core listing on the fly. Users could then send or copy and paste the LOM Core listing and distribute and transform as needed.
–Corey
Sandy Shore 9:13 am on 2011/10/26 Permalink |
Corey, great ideas…but talk about an industry that is slow to adopt!!!(…at least in South Florida). We are in an MLS that doesn’t even support ‘drop-down’ menus for the hundreds of subdivisions we have here (we are a very subdivision-centric market where HOA’s are a dominant feature.) This means that we can have the same community name spelled multiple ways, making searches a nightmare. It’s even worse when you use third party IDX solutions. Having a cohesive and consistent structure to the MLS – especially in this day and age, would seem like a no-brainer. This is exactly the kind of situation that can be implemented by a single national (or international) information provider. Local MLSs are monopolies and highly proprietary entities that are ripe for some well organized and aggressive competition.
coreyleong 3:59 pm on 2011/10/26 Permalink |
Greetings Sandy and thank you for your comments. It’s not surprising to hear about MLS’s like yours. I have been researching this topic for many years now which has lead me to my recent work on WWMLS. Unfortunately, the only way to nationally standardize MLS information is by implementing the MLSN protocol and by using an agreed upon XML markup language. In the coming weeks, I’ll post more info regarding Remetal, Real Estate Metadata Language for adopting for internationalization (I18N) purposes.